Snaffle Strut
Campaign

Snaffle were looking for a big idea to help their customers understand the feeling you get when you “Snaffle” something, which would be the basis of all their marketing.

The Strut campaign celebrates the confidence and joy customers feel when shopping with Snaffle. By emphasizing the brand’s unique selling propositions—affordability, accessibility, and convenience—the campaign creates an emotional connection, showing how Snaffle empowers customers to “Strut” with pride.

It was decided to focus on the broader reasons people choose Snaffle, rather than specific products, ensuring the campaign resonated universally across diverse audiences. This approach tied together the offer, the USPs, and the sense of satisfaction, giving the Strut its intended meaning and making Snaffle the go-to choice for smart, confident  shoppers.