Branding a wildlife-friendly
range of coffee beans

For Zoos Victoria’s Coffee for Wildlife initiative, a comprehensive brand was created to bridge Melbourne’s love for coffee with a mission to protect endangered wildlife. The project included vibrant packaging designs, featuring playful animal illustrations for each coffee variety (Orangutan, Tree Kangaroo, Vervet Monkey), along with branded take-away cups, staff uniforms, and collateral. The approachable and educational brand identity extended across all touchpoints, raising awareness about sustainable coffee. The result is a visually engaging brand that resonates with consumers and supports impactful global conservation efforts.