Bringing Four Sisters
back to life

Four Sisters is a heartfelt wine brand born from a father’s love for his daughters, designed for social, carefree moments. Once a household name, it lost its emotional connection and relevance over time. Our mission was to rejuvenate the brand by reconnecting with its loyal female audience while attracting younger consumers. This involved fresh designs, a stronger digital presence, and a tailored wine selection, balancing modern appeal with its original values of female empowerment, socialising, and community.

MMR reimagined Four Sisters with a focus on “A Sisterhood,” celebrating true female friendships—reliable, consistent, and forgiving—just like their favourite wine. By shifting from the brand’s history to the enduring moments of connection among women, MMR crafted a strategy that ensured  Four Sisters remained a trusted, familiar presence in a competitive market.