EOFY Fundraising &
Acquisition Campaign

Australian Sports Foundation (ASF) were looking to drive donor engagement, attract new fundraisers, and boost donations.

The solution was a digital strategy across multiple channels:

• SEM: Optimised Google Ads with high-intent keywords and dynamic, urgency-driven ad copy.
• Paid Social (Meta & LinkedIn): Targeted grassroots clubs, athletes, and donors — using Meta for action-oriented ads and LinkedIn to engage corporate sponsors.
• Retargeting & Lookalikes: Leveraged data from previous campaigns to build high-conversion audience segments.

Creative Execution

• Paid Social Ads: Static and video content for Meta and LinkedIn
• EDM Banners: Integrated seamlessly into ASF’s email marketing
• Website Visuals: Optimised graphics for donation landing pages
• Organic Social Templates: Branded assets for ASF’s community to share